Happiness is our main ingredient – mixed in with endless amounts of yum, of course!

It’s hard to believe that Crumbs & Cream co-founders, Shahar Ben Artzi and Or Lahat, together with their husbands, created the hugely popular ice-cream sandwich brand in 2016. Crumbs & Cream has taken Cape Town by storm and has had customers flocking to get their hands on these delectable cookie and ice-cream sandwiches.

The Crumbs & Cream brand was a dream come true for the two entrepreneurial sisters who followed their heart (and their tastebuds) to create the fun-filled, exciting and successful brand in only a few short months.

The sisters have combined their collective skills and determination and have built the brand from the ground up, whilst also being mothers to their toddlers.

Nothing but love is poured into this business and its noticeable right from Crumbs & Cream's colourful branding and thriving social media accounts, to their emphasis on superior quality products.

The Crumbs & Cream philosophy is centered around outstanding service and exceptional quality. Every single cookie is made with love. Operating like a boutique, every ingredient must be to the highest standard. If it isn’t exactly what it needs to be, you won’t find it on their counter.

Crumbs & Cream began with the super cute and extremely hard-to-resist pink and yellow truck at the Watershed Market at the V&A Waterfront. The Crumbs & Cream Ice-Cream Sandwiches were an instant hit and after just two months, the brand expanded and they opened their flagship store in Sea point.

Crumbs & Cream takes fun very seriously – everything from the exciting atmosphere and the colorful branding, to the customer service and music. This is a one-of-a-kind experience from beginning to end, whether you’re creating a limited edition Crumbs & Cream sandwich, sharing a Ready-Made selection with friends, or enjoying your sweet treat whilst swaying on the swings at the Sea Point store.

Spreading the love to Jo'burg

With the success of their Cape Town store and the Crumbs Truck, there was a lot of asking as to when Crumbs and Cream would spread the love and start expanding into other cities. At the beginning of April 2017, Crumbs and Cream opened up their second store in Illovo, Johannesburg. You’ll find us located at Illovo Junction, nestled on the sidewalk of Oxford Road.

Crumbs & Cream are focussed on keeping it fresh

Each time you visit a Crumbs & Cream store, you’re bound to find something new. Look out for the cookie of the month, tuck into a spooky Halloween themed ice-cream sandwich, or even sink your teeth into one of their Vegan options!

So how does it all work? Create your own personalised Crumbs & Cream sandwich by choosing any two different cookies from the regularly updated variety of freshly baked cookies. (Think Choc Chip, Red Velvet and even Milk Tart…yum!) Then pick your ice-cream of choice and decide on any of their yummy toppings and spreads. The best part about a trip to Crumbs & Cream? With so many different combinations, there’ll always be something new to indulge in!